ESG as a gateway to global premium markets- Interview of Benny Francis, Co-Founder, Horizon Group with CNBC Africa

Global consumer preferences are rapidly shifting, with sustainability, ethical sourcing, and traceability becoming non-negotiables for buyers across Europe, North America, and Asia. A recent McKinsey study shows that over 70 per cent of consumers in premium markets are willing to pay more for products that meet ESG standards — creating a significant opportunity for export-oriented businesses in Africa. CNBC Africa is joined by Benny Francis, Co-Founder, Horizon Group Africa for more.

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